ABOUT

America’s online pharmacy serving customers needs for prescriptions, health & wellness products, health information and photo services.

PROBLEM

The Walgreens brand is visually unappealing. The products themselves have no shelf presence and blend in with competitors. There are inconsistencies in the branding and that makes the brand seem untrustworthy.

SOLUTION

To create a more trustworthy brand, it needs to become more visually appealing and consistant. To create a brand that stands out against competitors and communicates “quality” by promoting and advertising the brand.

DISCOVERY

“I trust the Walgreens brand just as much as I trust any name brand.”

CONVENIENCE SHOPPER

Men and women who live in close proximity to a Walgreen’s store. Men and women who make frequent stops to pick up small needs from the store. Want a store that they can make one stop at to get multiple needs, motivated by convenience.

PILL POPPER

Men and women who make frequent stops to the pharmacy and are motivated by rewards. Want a store that they can trust to have all the medications that they may need at any time.

PLANNING

PRODUCTION